Fast food restaurant chain KFC has extended its sponsorship of Cricket South Africa (CSA) across three pillars of the game in the country.
The renewal of the sponsorship, which started just over a decade ago, will see KFC retain its position as title sponsor of the CSA’s T20 internationals, official partner to the Proteas national cricket team and official sponsor of the flagship KFC Mini-Cricket programme.
Dhruv Kaul, chief marketing officer of KFC South Africa, says KFC believes sport is a great catalyst to truly unite and give hope.
“As a brand that operates in communities all over SA and one that is passionate about investing in those communities, it is paramount that we are part of the solution.”
Acting CEO for Cricket South Africa, Jacques Faul, says CSA is delighted about this decision by KFC and is excited for the sport of cricket and its development that this strategic partnership with KFC is being extended.
“We are particularly excited that our continued association with a strong brand like KFC will further advance the game of cricket and help to unearth new talent for the overall purpose of ensuring the sustainability of our cricket pipeline structures.”
The renewed partnership agreement is valid for five years for T20 internationals and for three years in terms of the mini-cricket programme.
