On returning to “civilisation” after spending time in a place where the constant receiving of information is suspended by a lack of signals, one word comes to mind when browsing social media platforms and other news sources in general.

Fear.

The embodiment of this four-letter word is far more powerful and much more in use than one realised before.

In ancient times humans experienced fear when facing life-or-death situations in the presence of dangerous animals, or when directly exposed to life-threatening weather conditions.

In “modern” times the cause for fear is very often hidden (and stirred up) in conversations; on social media platforms; in the media and on billboards.

In conversations, fear is stirred up by rather talking about the negative than the positive. On social media platforms, creators of fake news have a jolly good time in spreading information that creates fear and uncertainty. In the media, bad news is big news.

This bad news – murder, other horrible crimes, accidents, unusual illnesses – creates fear. Fear for the future, for the safety of loved ones, sometimes fear of even just getting out of the house.

On billboards and in advertisements the fear of not being accepted is stirred: You need a better car, bigger house, smarter clothing, expensive shoes, a better skin, a better life in general.

It is said humans need to feel fear to protect themselves from legitimate threats. However, according to Psychology Today, some feelings commonly described as fears are mental obstacles that limit humans’ actions and decisions, preventing progress. These feelings are described as unworthiness, insecurity or indecision mostly caused by illegitimate threats.

The words of Robert Greene, author of The 50th Law, have come as a relief: “Your fears are a kind of prison that confines you within a limited range of action. The less you fear, the more power you will have and the more fully you will live.”

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